ANYTHING BUT ORDINARY – A Crash Course in Lateral Business Thinking


In today’s surplus society we are faced with endless choices, but, while everything may be better, brighter, and more varied, it is also increasingly the same. Companies have defined so much best practice that they are now more or less identical. To grow, they need to break out of a vicious cycle of competitive benchmarking and imitation.

Business Book of the Year Award

Financial Times Bestseller

Amazon Bestseller

Handelsblatt Bestseller

Manager Magazin Bestseller

DIFFERENT THINKING – Creative Strategies for Developing the Innovative Business


Written in a fully accessible and practical style, Different Thinking offers business and management practitioners the opportunity to re-energize, transform, and significantly increase the value of their organizations. This book clearly demonstrates that the future belongs to those who dare to take risks and are willing to challenge seemingly irrefutable ‘laws’ of their industry, and who seize the opportunity when it presents itself.

International bestseller

Also available in German, Chinese, and many other languages


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