In today’s surplus society we are faced with endless choices, but, while everything may be better, brighter, and more varied, it is also increasingly the same. Companies have defined so many best practices that they are now more or less identical. To grow, they need to break out of a vicious cycle of competitive benchmarking and imitation.
Business Book of the Year Award
Financial Times Bestseller
Amazon Bestseller
Handelsblatt Bestseller
Manager Magazin Bestseller
Written in a fully accessible and practical style, Different Thinking offers business and management practitioners the opportunity to re-energize, transform, and significantly increase the value of their organizations. This book clearly demonstrates that the future belongs to those who dare to take risks and are willing to challenge seemingly irrefutable ‘laws’ of their industry, and who seize the opportunity when it presents itself.
International bestseller
Also available in German, Chinese, and many other languages
