In their bestselling books Foerster & Kreuz demonstrate, that in order to succeed in an increasingly competitive world, individuals and businesses alike need to come up with new takes on old business models, fight commoditization and find unconventional avenues for growth.
In today’s surplus society we are faced with endless choices but, while everything may be better, brighter and more varied, it is also increasingly the same. Companies have defined so much best practice that they are now more or less identical. To grow, they need to break out of a vicious cycle of competitive benchmarking and imitation. Because those who keep comparing themselves with others will tend to become even more comparable.
Written in a fully accessible and practical style, Different Thinking offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations. This book clearly demonstrates that the future belongs to those who dare to take risks and are willing to redefine the rule book, and who seize the opportunity when it presents itself.