Dr. Peter Kreuz is a renowned author, speaker, and entrepreneur – and definitely not your typical management expert in a gray suit. He represents a new generation of European-based management thinkers.
With his groundbreaking thinking, humor, and a healthy disregard for established wisdom, he challenges management orthodoxies and shows how companies can achieve success by following less conventional paths.
For more than two decades, Peter has advised Fortune Top 500 companies including BMW, Daimler, FedEx, HP, IBM, Mars, Microsoft, Nestlé, and SAP. He is a former manager of Arthur Anderson Consulting and Assistant Professor at the Vienna University of Economics and Business. Peter is a sought-after keynote speaker whose innovation keynotes are loaded with takeaways and next steps for the audience.
He holds an MBA and a PhD in economics and social sciences
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I’m infected with a virus and I’m thriving on it. I first came into contact with it in the late 1990s, working on my dissertation on strategic innovators. I was infected by people I met like Richard Branson of Virgin, Anita Roddick of The Body Shop, Nicolas Hayek of Swatch, and GötzWerner of dm-drugstore. The virus is called rebelliousness.
The encounters with these industry revolutionaries have changed my life forever and opened many doors for my wife Anja and me. We started to surround ourselves with people just like that. People who are defying the status quo and seeing and doing things differently.
The ivory tower of academia hadn’t allowed me to make the difference I wanted to make and to live the self-determined life I wanted to live. That’s why I abandoned this path and gave up the benefits and amenities of the public service. For me, autonomy means the freedom to live a life that doesn’t have to meet the expectations of others.
Today I travel the world to support Rebels at Work and to track down the winning strategies of creators, thinkers, innovators, and, most of all, doers who do things others say can’t be done.
Complacency and indifference. Entitlement. Inflated egos. Talented people who make excuses and act like victims. Know-it-alls. Mediocrity. People who take themselves too seriously. Top-down decision structures that create long lags between sense and respond. Corporate cultures that resemble a Dilbert cartoon.
The first cup of coffee in the morning. Looking behind the scenes. Sports, sports, sports, especially crossing the Alps with my mountain bike, half marathons, and sailing. Traveling off the beaten track. Autonomy. Architecture by Frank Gehry. Big airports with their bustling activity. Rebels. The Rolling Stones – and “Sympathy for the Devil.”